{"id":1768,"date":"2026-09-01T01:25:52","date_gmt":"2026-09-01T08:25:52","guid":{"rendered":"https:\/\/villavicario.com\/aviso-de-privacidad\/"},"modified":"2026-09-24T10:19:19","modified_gmt":"2026-09-24T17:19:19","slug":"aviso-de-privacidad","status":"publish","type":"page","link":"https:\/\/villavicario.com\/en\/aviso-de-privacidad\/","title":{"rendered":"Privacy Notice"},"content":{"rendered":"<p><strong>Last updated:<\/strong> 24 de septiembre de 2026<\/p>\n<h3>1. Responsable del tratamiento de sus datos personales<\/h3>\n<p><strong>Urquijo Desarrollos Inmobiliarios, S.A. de C.V.<\/strong>, promotora del desarrollo inmobiliario <strong>Villa Vicario<\/strong>, con domicilio en el Centro Hist\u00f3rico de Mazatl\u00e1n, Sinaloa, M\u00e9xico, es responsable del uso, protecci\u00f3n y tratamiento de sus datos personales, conforme a la Ley Federal de Protecci\u00f3n de Datos Personales en Posesi\u00f3n de los Particulares (LFPDPPP), su Reglamento y dem\u00e1s normativa aplicable.<\/p>\n<p>Correo de contacto para asuntos de privacidad: <strong>oficina@villavicario.com<\/strong><\/p>\n<h3>2. Datos personales que recabamos<\/h3>\n<p>Recabamos \u00fanicamente los datos que usted nos proporciona de forma voluntaria y los que se generan al navegar en este sitio:<\/p>\n<ul>\n<li><strong>Datos de identificaci\u00f3n y contacto:<\/strong> nombre, apellido, n\u00famero de tel\u00e9fono o WhatsApp y correo electr\u00f3nico.<\/li>\n<li><strong>Datos de inter\u00e9s comercial:<\/strong> residencia de su inter\u00e9s, horizonte de tiempo de compra y c\u00f3mo nos encontr\u00f3.<\/li>\n<li><strong>Datos de navegaci\u00f3n:<\/strong> direcci\u00f3n IP, tipo de dispositivo y navegador, p\u00e1ginas visitadas, origen del tr\u00e1fico y fecha y hora de acceso, obtenidos mediante cookies y tecnolog\u00edas similares.<\/li>\n<\/ul>\n<p><strong>No recabamos datos personales sensibles<\/strong> ni datos financieros o patrimoniales a trav\u00e9s de este sitio.<\/p>\n<h3>3. Finalidades del tratamiento<\/h3>\n<p><strong>Finalidades primarias<\/strong> (necesarias para la relaci\u00f3n con usted):<\/p>\n<ul>\n<li>Atender su solicitud de informaci\u00f3n o de tour privado.<\/li>\n<li>Contactarlo por WhatsApp, tel\u00e9fono, mensaje de texto o correo electr\u00f3nico para dar seguimiento a esa solicitud.<\/li>\n<li>Agendar y confirmar visitas al desarrollo.<\/li>\n<li>Elaborar y dar seguimiento a propuestas comerciales.<\/li>\n<\/ul>\n<p><strong>Finalidades secundarias<\/strong> (no necesarias, y a las que usted puede oponerse):<\/p>\n<ul>\n<li>Enviarle informaci\u00f3n sobre disponibilidad, avances de obra y nuevos proyectos del grupo.<\/li>\n<li>Elaborar estad\u00edsticas internas y medir la efectividad de nuestras campa\u00f1as de publicidad.<\/li>\n<\/ul>\n<p>Si usted no desea que sus datos se traten para las finalidades secundarias, puede manifestarlo en cualquier momento escribiendo a <strong>oficina@villavicario.com<\/strong>. Su negativa no ser\u00e1 motivo para negarle los servicios que solicita.<\/p>\n<h3>4. Cookies y tecnolog\u00edas de rastreo<\/h3>\n<p>Este sitio utiliza cookies y tecnolog\u00edas similares propias y de terceros para medir su funcionamiento y la efectividad de nuestra publicidad. Los servicios que empleamos son:<\/p>\n<ul>\n<li><strong>Google Analytics<\/strong> (Google LLC) \u2014 estad\u00edsticas de uso del sitio.<\/li>\n<li><strong>Meta Pixel<\/strong> (Meta Platforms, Inc.) \u2014 medici\u00f3n y optimizaci\u00f3n de anuncios en Facebook e Instagram.<\/li>\n<li><strong>TikTok Pixel<\/strong> (TikTok Inc.) \u2014 medici\u00f3n y optimizaci\u00f3n de anuncios en TikTok.<\/li>\n<\/ul>\n<p>Usted puede deshabilitar el uso de cookies desde la configuraci\u00f3n de su navegador. De hacerlo, algunas funciones del sitio podr\u00edan no operar correctamente.<\/p>\n<p><strong>Interacci\u00f3n con el sitio y con materiales comerciales.<\/strong> Cuando usted nos env\u00eda el formulario de contacto o abre una liga personalizada que le compartimos (por ejemplo, a nuestro brochure), asociamos con su registro en nuestro sistema de administraci\u00f3n de clientes la actividad que realiza en este sitio desde ese dispositivo: fecha y hora de sus visitas, secciones y residencias consultadas, apertura de nuestros materiales, si los imprimi\u00f3 o descarg\u00f3, y si utiliz\u00f3 alguno de los botones de contacto o de redes sociales. Esta asociaci\u00f3n puede incluir la navegaci\u00f3n realizada en ese mismo dispositivo antes de identificarse. Usamos esa informaci\u00f3n \u00fanicamente para dar seguimiento comercial a su solicitud y para mejorar nuestros materiales; no la vendemos ni la compartimos con terceros distintos de nuestros proveedores de servicio. Puede solicitar en cualquier momento que dejemos de asociar esta informaci\u00f3n a su registro, o que la eliminemos, escribiendo a <strong>oficina@villavicario.com<\/strong>.<\/p>\n<p>Cuando usted env\u00eda un formulario en este sitio, el Meta Pixel puede enviar a Meta su nombre, correo electr\u00f3nico y tel\u00e9fono convertidos en su propio navegador en un c\u00f3digo irreversible (hash), para medir qu\u00e9 anuncio gener\u00f3 la solicitud. Meta no recibe esos datos en texto legible.<\/p>\n<h3>5. Transferencias de datos personales<\/h3>\n<p><strong>No vendemos, ni rentamos, ni comercializamos sus datos personales.<\/strong><\/p>\n<p>Sus datos se almacenan y procesan en plataformas de terceros que act\u00faan como nuestros proveedores de servicio y que est\u00e1n obligados a proteger su informaci\u00f3n:<\/p>\n<ul>\n<li><strong>HighLevel, Inc.<\/strong> \u2014 sistema de administraci\u00f3n de clientes (CRM) donde se registra y da seguimiento a su solicitud.<\/li>\n<li><strong>Google LLC<\/strong>, <strong>Meta Platforms, Inc.<\/strong> and <strong>TikTok Inc.<\/strong> \u2014 medici\u00f3n de audiencia y publicidad.<\/li>\n<li><strong>WhatsApp<\/strong> (Meta Platforms, Inc.) \u2014 canal de comunicaci\u00f3n, cuando usted elige contactarnos por ese medio.<\/li>\n<\/ul>\n<p>Algunos de estos proveedores se encuentran fuera de M\u00e9xico. Al proporcionarnos sus datos y aceptar el presente aviso, usted consiente dichas transferencias en t\u00e9rminos del art\u00edculo 37 de la LFPDPPP. Fuera de estos casos, no transferiremos sus datos a terceros sin su consentimiento, salvo por requerimiento de autoridad competente.<\/p>\n<h3>6. Derechos ARCO<\/h3>\n<p>Usted tiene derecho a conocer qu\u00e9 datos personales tenemos de usted, para qu\u00e9 los utilizamos y las condiciones del uso que les damos (<strong>Acceso<\/strong>); a solicitar la correcci\u00f3n de su informaci\u00f3n cuando est\u00e9 desactualizada, sea inexacta o incompleta (<strong>Rectificaci\u00f3n<\/strong>); a que la eliminemos de nuestros registros cuando considere que no est\u00e1 siendo utilizada conforme a los principios y deberes de la ley (<strong>Cancelaci\u00f3n<\/strong>); as\u00ed como a oponerse al uso de sus datos para fines espec\u00edficos (<strong>Oposici\u00f3n<\/strong>).<\/p>\n<p>Para ejercer cualquiera de estos derechos, env\u00ede su solicitud a <strong>oficina@villavicario.com<\/strong> indicando: su nombre completo y un medio para comunicarle la respuesta; copia de una identificaci\u00f3n oficial que acredite su identidad; y una descripci\u00f3n clara de los datos respecto de los que busca ejercer su derecho.<\/p>\n<p>Responderemos su solicitud en un plazo m\u00e1ximo de <strong>20 d\u00edas h\u00e1biles<\/strong>. De resultar procedente, se har\u00e1 efectiva dentro de los <strong>15 d\u00edas h\u00e1biles<\/strong> siguientes.<\/p>\n<h3>7. Revocaci\u00f3n del consentimiento<\/h3>\n<p>Usted puede revocar en cualquier momento el consentimiento que nos ha otorgado para el tratamiento de sus datos personales, escribiendo a <strong>oficina@villavicario.com<\/strong>. Tenga en cuenta que, por razones legales o contractuales, en ciertos casos no ser\u00e1 posible atender la solicitud de forma inmediata.<\/p>\n<h3>8. Limitaci\u00f3n del uso o divulgaci\u00f3n<\/h3>\n<p>Si desea dejar de recibir comunicaciones comerciales, puede solicitarlo respondiendo a cualquiera de nuestros mensajes o escribiendo a <strong>oficina@villavicario.com<\/strong>.<\/p>\n<h3>9. Cambios al presente aviso<\/h3>\n<p>Este aviso de privacidad puede sufrir modificaciones derivadas de nuevos requerimientos legales, de nuestras propias necesidades o de cambios en nuestras pr\u00e1cticas de privacidad. Cualquier modificaci\u00f3n se publicar\u00e1 en esta misma p\u00e1gina, indicando la fecha de la \u00faltima actualizaci\u00f3n.<\/p>\n<hr \/>\n<h2>Privacy Notice<\/h2>\n<p><strong>Last updated:<\/strong> September 24, 2026<\/p>\n<p><em>This is a courtesy translation. In case of any discrepancy, the Spanish version above prevails.<\/em><\/p>\n<h3>1. Data controller<\/h3>\n<p><strong>Urquijo Desarrollos Inmobiliarios, S.A. de C.V.<\/strong>, developer of the <strong>Villa Vicario<\/strong> project, with address in the Historic Center of Mazatl\u00e1n, Sinaloa, Mexico, is responsible for the use, protection and processing of your personal data under Mexico Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP).<\/p>\n<p>Privacy contact: <strong>oficina@villavicario.com<\/strong><\/p>\n<h3>2. Data we collect<\/h3>\n<ul>\n<li><strong>Identification and contact data:<\/strong> first name, last name, phone or WhatsApp number, and email address.<\/li>\n<li><strong>Commercial interest data:<\/strong> residence of interest, purchase timeline, and how you found us.<\/li>\n<li><strong>Browsing data:<\/strong> IP address, device and browser type, pages visited, traffic source, and date and time of access, collected through cookies and similar technologies.<\/li>\n<\/ul>\n<p><strong>We do not collect sensitive personal data<\/strong>, nor financial or asset information through this website.<\/p>\n<h3>3. Purposes<\/h3>\n<p><strong>Primary purposes:<\/strong> responding to your information or private tour request; contacting you by WhatsApp, phone, SMS or email to follow up; scheduling and confirming visits; preparing and following up on commercial proposals.<\/p>\n<p><strong>Secondary purposes<\/strong> (optional, you may object): sending you information about availability, construction progress and new projects; internal statistics and advertising performance measurement.<\/p>\n<p>To object to secondary purposes, write to <strong>oficina@villavicario.com<\/strong>. Your refusal will not affect the services you request.<\/p>\n<h3>4. Cookies and tracking<\/h3>\n<p>This site uses first- and third-party cookies and similar technologies: <strong>Google Analytics<\/strong> (Google LLC), <strong>Meta Pixel<\/strong> (Meta Platforms, Inc.) and <strong>TikTok Pixel<\/strong> (TikTok Inc.). You may disable cookies in your browser settings; some site features may then not work correctly.<\/p>\n<p><strong>Interaction with this site and with sales materials.<\/strong> When you submit our contact form or open a personalized link we share with you (for example, to our brochure), we associate with your record in our customer management system the activity carried out on this site from that device: date and time of your visits, sections and residences viewed, opening of our materials, whether you printed or downloaded them, and whether you used any of the contact or social media buttons. This association may include browsing done on that same device before you identified yourself. We use this information solely to follow up on your request and to improve our materials; we do not sell it or share it with third parties other than our service providers. You may ask us at any time to stop associating this information with your record, or to delete it, by writing to <strong>oficina@villavicario.com<\/strong>.<\/p>\n<p>When you submit a form on this site, the Meta Pixel may send Meta your name, email address and phone number, converted in your own browser into an irreversible code (hash), to measure which ad generated the request. Meta does not receive this data in readable form.<\/p>\n<h3>5. Data transfers<\/h3>\n<p><strong>We do not sell, rent or trade your personal data.<\/strong><\/p>\n<p>Your data is stored and processed by service providers bound to protect it: <strong>HighLevel, Inc.<\/strong> (customer relationship management), <strong>Google LLC<\/strong>, <strong>Meta Platforms, Inc.<\/strong> and <strong>TikTok Inc.<\/strong> (audience measurement and advertising), and <strong>WhatsApp<\/strong> (Meta Platforms, Inc.) when you choose to contact us through that channel.<\/p>\n<p>Some of these providers are located outside Mexico. By providing your data and accepting this notice, you consent to such transfers under Article 37 of the LFPDPPP. We will not otherwise transfer your data to third parties without your consent, except when required by a competent authority.<\/p>\n<h3>6. Your rights (ARCO)<\/h3>\n<p>You have the right to <strong>Access<\/strong>, <strong>Rectify<\/strong>, <strong>Cancel<\/strong> (delete) and <strong>Object<\/strong> to the use of your personal data. To exercise these rights, send a request to <strong>oficina@villavicario.com<\/strong> including your full name and a means of reply, a copy of official identification, and a clear description of the data and the right you wish to exercise.<\/p>\n<p>We will respond within <strong>20 business days<\/strong>. If granted, the request will be effected within the following <strong>15 business days<\/strong>.<\/p>\n<h3>7. Withdrawing consent<\/h3>\n<p>You may withdraw your consent at any time by writing to <strong>oficina@villavicario.com<\/strong>. For legal or contractual reasons, in some cases we may not be able to stop using your data immediately.<\/p>\n<h3>8. Limiting use or disclosure<\/h3>\n<p>To stop receiving commercial communications, reply to any of our messages or write to <strong>oficina@villavicario.com<\/strong>.<\/p>\n<h3>9. Changes to this notice<\/h3>\n<p>This notice may change due to new legal requirements or changes in our privacy practices. Any modification will be published on this page, indicating the date of the last update.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00daltima actualizaci\u00f3n: 24 de septiembre de 2026 1. 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