How Villa Vicario was born · Historic Center of Mazatlán
A conversation in 2020
Villa Vicario began in 2020, in the middle of the pandemic, with a conversation between Isaac Urquijo and architect Jorge Herrera. The question was not what to build, but what this corner deserved: the corner of the colorful houses, one of the most photographed in Mazatlán, steps from Plazuela Machado, the Ángela Peralta Theater and Olas Altas.
The answer was not to build “another development”. It was to build a building that respected the scale, colors and rhythm of the Historic Center, and that inside offered what the Center had never had: contemporary residences, a heated pool in the central courtyard, gym, massage and steam room, coworking lounge and an elevator to every floor.
Built with INAH, 2022–2024
Construction began in February 2022 under the guidance of Mexico’s National Institute of Anthropology and History, and the building opened its doors in August 2024. Every decision on façade, height and color went through that dialogue: the result is a new building that seems to have always been there.
A name with history
It is named after Leona Vicario, one of the fundamental figures of Mexican Independence: a woman whose courage, conviction and independent spirit inspired the identity of the project. Her legacy is present from the building’s own symbol, the lioness.
At the back of the lobby, above the pool, a monumental mural of Leona Vicario dominates the space. Created by Mazatlán artist Jorge Holcombe with his distinctive devastation technique, the work was conceived exclusively for Villa Vicario and integrated into its architecture: the woman behind the name is a permanent presence inside the building.
A community, not a project
All 27 residences were delivered between 2024 and 2025 to families from Mexico, the United States and Canada. Today Villa Vicario is an established community: neighbors who walk to the market, who host their children in December, who rent their residence when they travel. In 2026 the project was declared fully delivered; Flor del Pacífico currently offers three select residences.
“Mazatlán did not need another development. It needed projects that respected its history and elevated its future.”
— Isaac Urquijo, founder of Flor del Pacífico